The growth of mezcal in the last decade

In the last decade, mezcal has experienced impressive growth in both popularity and consumption, not only in Mexico but also internationally. This ancestral beverage, known for its deep cultural roots and distinctive smoky flavor, has captured the attention of consumers and beverage experts around the world. Here are some data points that support the growth in mezcal consumption.

1. Increase in production and export: According to data from the Mezcal Regulatory Council, mezcal production increased from 2.4 million liters in 2011 to over 8 million liters in 2021, representing an approximate growth of 233 percent. This increase in production has been accompanied by a significant rise in exports, with international destinations such as the United States, Spain, France, and Germany.

2. Boom in the international market: In 2011, Mexico exported around 600,000 liters of mezcal. By 2021, this figure exceeded 3 million liters, indicating a growth of over 400 percent in a decade. The United States remains the main market for Mexican mezcal, accounting for more than 60 percent of total exports.

3. Diversification of the offer: In the last decade, there has been a notable diversification in the mezcal offering. Currently, more than 900 brands are registered, and variants such as joven, reposado, añejo, and artisanal mezcal have been introduced to the market. This variety has attracted a wide range of consumers, from enthusiasts to connoisseurs.

4. Growth of domestic consumption: Domestic consumption of mezcal in Mexico has also shown significant growth. In 2011, internal consumption was estimated at approximately 1.8 million liters. By 2021, this figure has nearly tripled, reaching 5 million liters. This increase is attributed in part to the growing appreciation of mezcal as a premium, high-quality beverage.

5. The role of mixology: Renowned bartenders and mixologists have begun incorporating mezcal into their creations, increasing its visibility and appeal among young and urban consumers. Cocktails like mezcalita, mezcal margarita, and mezcal negroni have become popular in high-end bars and restaurants.